Not Another Mummy Blog Meets… Jools Oliver

The Mothercare A/W13 press day was my idea of heaven. A chance to browse around the upcoming clothing collections and check out the toys that every kid will be going gaga for come Christmas. Gorgeous dresses, snug winter boots and super cute prints were everywhere we looked. And there were more than a few things I wished came in adult sizes.

Mothercare press day 2013

Mothercare A/W13 press day

While there, I got to chat to Jools Oliver, who talked me through her Little Bird range, which is JUST gorgeous. The fawn print babygrow from the first collection she designed for Mothercare has been bought by me as a gift for more than one friend. The fawn design was inspired by an original 1970s winceyette nightie with a fawn embroidered on it. “It was from Mothercare,” Jools told me. “My sisters wore it, then I wore it and all of my four kids have worn it. It’s lasted incredibly well. But now it’s folded up and packed away forever,” she said sadly. “Well, unless I have another one! I am only 40,” she added with a smile.

Jools Oliver and the Mothercare launch

It got me thinking about buying cheap supermarket clothes (something I’m a massive fan of) versus buying clothes that will last and can be handed down children and even generations. “I do a bit of both,” Jools told me. “I run to Sainsbury’s and pick up clothes but then it’s nice to have some special clothes, isn’t it?” And the great thing about Little Bird is that the clothes look like they were bought in a small independent boutique but actually, the price isn’t far off supermarket clothing.

During our chat, I asked Jools if it was true she’d had a pair of Little Bird kids’ shoes made in a larger size for herself. Ellie over at The Mumday Times spotted Jools wearing yellow sandals that looks remarkably like the mini pair in her range. “It’s true!” she laughed. “They were made for me in my size, and then I was photographed by paps wearing them. There’s a t-shirt Jamie really wants in an adult size, and we had some rainbow pyjamas made for the whole family last year.”

Jools Oliver Has Yellow Sandals Made In Her Size

Jamie Oliver, Jools Oliver and family all wearing rainbow pyjamas

Jools was just lovely and you really get the feeling she is passionate about the Little Bird range. Elsewhere at Mothercare, they have some gorgeous bits and pieces coming into store for autumn. It was the footwear that really caught my eye – I can’t wait to wrap my toddler up warm with one of these pairs of boots…

Boots from Mothercare autumn 2013






  1. July 8, 2013 / 12:10 pm

    This is why I love Jools’ Little Bird. You see items like her’s in boutiques for 5 x the price. I got a few bits in the Mothercare sale last week for an absolute steal!

  2. Style is...
    July 10, 2013 / 7:19 am

    Looks like a great collection. I too resort to buying supermarket clothes because there isn’t much else in my local town but for the price I am often disappointed with the quality.

  3. July 11, 2013 / 1:01 pm

    I’m in love with those rainbow top wellies!! Do you think they’d make them in an adult size 😉 xx

  4. July 11, 2013 / 10:16 pm

    LOVE Joules. Not a fake bone in her body. Great that Mothercare have gone for genuine. And LOVE her Little Bird range! I told her I had a nightie that reminded me of her range – then we realised we had the same one! Love that you colour co-ordinated! Good skills lady! x

  5. July 23, 2013 / 10:19 pm

    Great piece – love the pic of them all in their PJ’s! x

  6. July 23, 2013 / 11:30 pm

    Beautiful Collection and i totally agree, it so nice to be able to buy clothes from the supermarket where they can get all messy in but then have the special designer clothes for every now and then, mostly occasions.

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