1. It’s a Swedish company – and as everyone knows, Sweden and Swedish things are so en vogue at the moment. Forget about pallid looking meatballs and bright blue eyeshadow (yes, Agnetha and Frida, I’m looking at you), now we’re talking Swedish Hasbeens shoes, we’re talking cool cardboard market stalls, we’re talking amazing kids’ clothing by brands like Polarn O. Pyret.
2. Their clothes are unisex. I love a bit of pink (as a child, all I wanted was a pink bedroom. It was my dream. But my room had an ORANGE carpet, and pink was never going to go with that. So I settled with peach. Peach = a poor man’s pink) but I also really dig the idea of kids just being able to wear whatever the heck they like. Boys can wear pink. Girls can wear blue and green. I extend that thought to toys too. My daughter has a toy kitchen, but if we ever have a boy (*shudders at the thought of having another child*), he’ll play with it too. So Polarn O. Pyret’s ethos of “We aim to make the world’s best coat , t-shirt and sun hat. Who wears what – and what colours – is up to you” rocks, in my book.
3. Their clothes are pretty much (genuinely) some of the best, quality-wise, I’ve ever seen. The turquoise top and pink leggings we have (below) are such thick, hard-wearing cotton, that I can’t ever see them going out of shape after months of summer-wear and endless spins around the washing machine.
4. I’m a fan of a nice print, and there are plenty of those on the Polarn O. Pyret website – they’re best-known for a classic stripe (a striped jersey was the first garment they ever made and sold, back in 1976), but they also have spots, florals and fun stuff like robots and cars.
5. For a quality brand like this, the prices aren’t astronomical. Phew. Tees start at £7.50 and decent trousers and dresses start at the £20-mark. In my book, they sit in that ‘lovely to buy now and again, to mix in with cheaper stuff, and brilliant to buy as a present for someone’ category.
If you’ve never shopped at Polarn O. Pyret, this might be what tempts you there – one reader will win a £50 voucher for the store. Enter using the competition widget below – good luck!
a Rafflecopter giveaway
Polarn O.Pyret kindly sent an outfit to me, for the purpose of this post, but all opinions are my own.