Why You Should Buy Ikea’s Fairytale Inspired Soft Toys

Ikea Soft Toys For Education dragon

When in Rome…. do as the Romans do.

And when in Wales, it would be rude not to embrace Welsh heritage with a large dragon soft toy.

We’re currently on holiday at Clydey Cottages in Pembrokeshire and we brought along our own slice of Y Ddriag Goch (that’s the official name for the Welsh flag, you know). The dragon – nicknamed “Dragon” by my imaginative three-year-old – was sent to me by Ikea to draw my attention to their Soft Toy For Education campaign.

Save The Children and Unicef campaign with Ikea

Ikea soft toy dragon

The dragon (seen being squeezed by my daughter above) can be bought for £8 in Ikea, along with a whole range of really lovely soft toys and for every soft toy and children’s book sold between now and 4th January 2014, Ikea are donating one euro to support children’s education around the world through both Save the Children and UNICEF.

All of the 26 toys take inspiration from children’s fairytales, ranging in price from little finger puppets at £1 to a unicorn hobby horse at £9.50 (this is on my shopping list – how fab is it?). See the range over on Ikea’s website – I dare you to look and not feel tempted to buy at least one. They’re all so darned cute.

Soft toys on sale at Ikea


It’s such a worthwhile cause to support and it’s win-win, really. You get some gorgeous soft toys (perfect as Christmas presents) and at the same time, you’re donating much-needed money to Ikea’s Soft Toy for Education campaign, giving children across Africa, Asia and Europe access to better education. Warm feeling in your heart comes as a free gift.




  1. November 19, 2013 / 2:37 pm

    Gorgeous little dragon and a brilliant thing IKEA is doing x

  2. November 19, 2013 / 2:56 pm

    That unicorn hobby horse is absolutely amazing! x

  3. November 19, 2013 / 3:32 pm

    Croeso i Cymru! and yes, what a great idea by ikea xx

  4. November 19, 2013 / 9:34 pm

    they are adorable! particularly like the wolf and granny one 🙂 Dragon is v cute as well. Hope you’re having a lovely holiday xx

  5. November 19, 2013 / 10:09 pm

    Well done Ikea! Love the name… Our 4 year old does that with all of her teddies – she has many!

  6. Chris at Thinly Spread
    November 22, 2013 / 2:18 pm

    Oh the dragon looks GORGEOUS, just the right amount of squishiness!I love this idea and the toys are gorgeous too which helps! Lots of those on my shopping list this Christmas! Thanks so much for posting x

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.