A few years ago, Jenn, my ex-boss from teen mag Sneak launched her own mummy and baby skincare range with a friend. I still remember seeing the products for the first time and being quietly awe-struck at how, well, professional they looked. Plus, the packaging was so gorgeous…
Now, a few years on, Boo Boo products are stocked in Harrods, Selfridges, Liberty, and countless little boutiques everywhere from Primrose Hill to Edinburgh. It’s amazing!
Since having a baby myself, I’ve had a brilliant excuse to use the products and they are truly fab. (And I’m not just saying that because I know Jenn). They all smell divine, the oil soaks in quickly, the baby bath is very gentle on young skin… just fantastic.
So go – buy! You’ll be hooked!