Every time I go supermarket shopping, I can’t concentrate on the courgettes and I’m distracted from the Dairylea slices. I should be mentally ticking off my shopping list, but instead I’m feeling frustrated by the number of new mums I see struggling their way around the aisles.
Not sure what I’m on about? When you’ve got a young baby, and walk to the supermarket to buy some groceries, your options are either (a) push your pram around the shop with one hand while holding a basket in the other or (b) push your pram around the shop with one hand while balancing your shopping in the other hand, hoping it doesn’t topple to the floor.
Supermarkets’ solution to this common problem is to (sometimes) provide trollies that have a plastic baby seat for them to lie in. Fine if you’ve driven to the shop, but what do you do with your pram if you’ve walked there? Add to this that transferring my sleeping baby from car seat to trolly would have woken her up, guaranteed, and there’s no way I’d risk it.
Supermarkets also often offer trollies that you can clip your car seat onto. I’ve never tried to use one, but friends who have say you need two people to steady the trolly while you lift the heavy car seat high enough to click it on. And again, only useful if you’ve driven to the shop.
So, the bad news is: at present, supermarkets aren’t offering a solution to new mums who walk to their shop. The good news is: I’ve thought of a solution. Yes, listen up Sainsburys, Tesco, Asda, Morrisons and Waitrose. What you need to do is offer a shopping basket that will easily hang from a pram. Most new mums either have a pram hook for shopping bags or two handles they can hang them on. If I were to design this basket, it would be fabric/mesh to avoid bruising mums’ legs, sturdy enough to hold heavy items and in the same way that you can see all of the goods inside a standard shopping basket, this would need to be transparent too.
The best bit is that there’s already a prototype out there that you could base it on. M&S clothing departments have a fabric/mesh basket for customers to use while shopping. It would be ideal for grocery shopping with a pram.
So come on, let’s get supermarkets to do something about this. Fill in this short survey (it’ll take 2 minutes) and I’ll make sure the supermarkets hear about it. After all, parents spend an average of £4000 in the first year of their baby’s life. If we’re not worth listening to, who is?