It’s here! Little Bird by Jools Oliver has dropped at Mothercare

There are people whose lives you secretly envy. You know the ones – they have a beautiful house that they’ve decorated and accessorised in a beautiful way. They have über beautiful kids and spend their weekends doing beautiful things. That’s how I see Jamie & Jools Oliver – the Instagram pics they post combined with the snapshots of their life you get from Jamie’s cooking shows gives the impression that they have a life I want.

Jools Oliver, Jamie Oliver, Little Bird, Mothercare

Jools Oliver, Jamie Oliver, Little Bird, Mothercare

Jools Oliver, Jamie Oliver, Little Bird, Mothercare

Call me a fool, but I see Jools Oliver’s brand new Little Bird range for Mothercare as a chance to buy into that lifestyle. (I know, I know, I’m such a sucker for a good marketing campaign.)

Launching today (today, people!) Little Bird has a lovely retro 70s feel to it. Apparently the inspiration came from a 1970s Mothercare winceyette gown with a tiny fawn motif that Jools wore as a baby and that she passed down to her children too. Cute! Here’s Jools talking through her picks of the range and then scroll down for my favourites.

[youtube http://www.youtube.com/watch?v=f8RwlosyE1M]

Mothercare Little Bird, Jools Oliver, Jamie Oliver, celebrity kids range

 

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4 Comments

  1. August 17, 2012 / 4:26 pm

    Aww I love it, especially the dress and cardigan. Although Amy would look horrible in yellow. Doesn’t suit her at all 😉

  2. runfastermummy
    August 20, 2012 / 3:33 pm

    thanks for this post! I was looking for some new clothes for BigM as he starts nursery on 5th sept and i’ve found some lovely chinos and a polo t-shirt from little bird! x

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