Did you read my last post? No? Read it now then…
Interesting, wasn’t it? But it’s not just us grown-ups who have trouble knowing which shops we’re a size 12 in and which stores serve up a size 18 that’s tighter than Frankie Cocozza’s drainpipe jeans. It may or may not surprise you to hear that babies are subject to the same confusion. (Well, parents buying for babies. I doubt many babies head out for a quick solo spree in Westfield.)
The worst offenders in this mind-boggling world is BabyGap. While most stores simply size their clothes in the obvious Newborn/0-3 months/3-6 months/9-12 months way, BabyGap have a BABY BabyGap range and a TODDLER BabyGap range. Nothing confusing about that, you might say? Not until you discover that the two ranges overlap in age. And according to staff that I’ve asked (and according to my actual own eyes – which rarely lie), a 12-18 month top in the baby range is a completely different size to a 12-18 month top in the toddler range.
Add to this the fact that all BabyGap clothes come up much smaller than other baby clothing, and it makes shopping there a very bamboozling process. I once spent (no word of a lie) a painful 30 minutes in a BabyGap outlet trying to work out which sizes to buy for my 12 month old. One 18-24 month t-shirt I bought was smaller in size than a 12-18 month t-shirt. Both were in the toddler range, since you ask.
This is a purple 12-18m Gap t-shirt laid on top of a 12-18m Sainsbury’s t-shirt. The Gap top probably has about one month’s wear left in it, before it’s too small. Bit rubbish considering my child isn’t even 13 months old yet…
So this is a plea to BabyGap designers. Stop making your clothes so darn small (our children have years to feel bad about themselves thanks to clothes being cut smaller than they should) and if you’re not going to do that, at least make your sizes consistent. Thanking you.